Among the end-of-year surprises in Luxembourg-city, some pop-up stores are popping up, but also “pop-up windows”. This is how Reed & Simon chose to occupy an empty business and install a scene full of mystery.
On the same principle as pop-up stores, there are “pop-up windows”, temporary window installations in unoccupied shops. It is this original formula that Reed & Simon has chosen to be present in the city center of Luxembourg by proposing an imaginary scene in a room located at the corner of 34, rue Notre-Dame / rue Philippe II.
“We were inspired by the ‘Twin Peaks’ ambience to create this imaginary scene,” says Max Heldenstein, sales manager at Reed & Simon. “It’s as if the occupants of this apartment had gone to bed after partying, leaving behind a piece of mystery. For us, it’s also a way to be present in the city and to say that we love urban life, the streets of the city center and their atmosphere. A mix of drama and mystery that befits Luxembourg right now. “
This showcase is thus, for them, the opportunity to stage furniture that are available in their catalog, but also to collaborate with apex which ensured the luminous atmosphere, as well as with Vitrin City Concorde, Honey / Mustard, Vitra, USM, & Tradition. And who knows, maybe another scene will appear next?
Written by Céline Coubray
